J&J - Compeed Case Study

The Brief
Develop a series of advertising concepts for Compeed, then part of Johnson & Johnson, promoting a range of foot-care products including cracked heel cream and treatments for corns and blisters.

The Approach
A series of three concept-led advertisements was created, each focusing on a different product need through simple, engaging visual ideas and clear benefit-led messaging.

The Outcome
A cohesive advertising series that brought the product range together through consistent visual communication while giving each product its own distinctive message.