The Brief
Deliver clear, engaging retail communications across a large convenience store network, supporting promotional campaigns, Food-to-Go offers and regular promotional changeovers.

The Approach
Designed and adapted campaign assets across POS, digital screens, in-store signage and promotional materials. This also included producing a comprehensive 60-page monthly implementation booklet that provided store teams with the visual guidance and information needed to execute each promotional changeover consistently.

The Outcome
A coordinated suite of customer-facing and operational communications that supported consistent campaign implementation across the store network while maintaining brand and promotional accuracy.