Sigma Paints - Mera Paints Case Study

The Brief
Develop a distinctive identity and packaging concept for Mera Paints, creating a strong and recognisable presence within the Sigma Paints product range.

The Approach
A bold visual identity was developed and extended across packaging and supporting marketing collateral & stationery balancing strong shelf presence with clear product communication.

The Outcome
A cohesive product identity that brought consistency across the range and created a distinctive, memorable presence for Mera Paints.