The Tiffyns Co. Case Study

The Brief
Create a warm, contemporary identity for a home-style Indian vegetarian food brand that feels authentic, welcoming and distinctive.

The Approach
A rich olive, saffron and cream palette was developed to reflect the warmth of Indian food while giving the brand a fresh, modern character. The identity was then carried consistently across launch communications, packaging and social media.

The Outcome
A cohesive and recognisable brand presence across physical and digital touchpoints, creating a consistent experience from promotion through to packaging.